Over on bikecommuters.com, where I am a contributing writer, Moe did a post at the beginning of November about "
Blogs vs. Magazines." One of the things I love about the blogosphere (aside from it giving the opportunity of 'voice' to people like me) is that it allows for conversation. This holds writers accountable by requiring that what is published on the web is not a total load of BS - because if it is, you will get called out on it. And it also allows the reader to take an integral part in what is published. In a way, it is a form of "
socialist" publishing. The writer benefits the reader by providing interesting and informative content, and the reader benefits the writer by creating a connection of common interest and (sometimes) different perspective which results in a more complete picture or perspective.
One of the "side effects" of the popularity of the blogosphere - and something that was widely discussed in Moe's post - is that, in my eyes at least, it decreases the novelty of print publications, namely magazines. While modern print publications have a sort of
inherited caché, they seem to be progressing to a point where the lack of mediation of their content is producing a less useful product. This may have always been the case, but this is something that I am just now coming to notice - call it my youthful flaw.
What I am getting at here is that I am realizing that magazines are becoming nothing more than subliminal marketing. The most recent issue of
Bicycling magazine arrived in my mailbox last week, and I was excited simply because of the joy of receiving that piece of mail - probably the only thing magazines hold over blogs. As I sit down and flip through the issue, I was incredibly disappointed. Perhaps it was the conversation on bikecommuters.com that we had about blogs vs. mags that put a negative opinion of magazines in my mind. But I was greatly aware of the prevalence of advertisements in the magazine - including a 18-ish page (the magazine is not in front of me right now) continuous advertisement for some company that I don't even remember (effective advertising, obviously). Even the articles, which seemed few and far between, seemed like mere advertisements. Apparently the key to your best season ever is 90% about your gear.
Each month it becomes more and more clear to me why Performance Bicycle gives you a free subscription to
Bicycling magazine when you sign up for a store membership - which is the only reason I get the magazine. The age-old battle between big corporate versus the little independent shop owner is alive and well. If you have ever shopped at Performance Bike - whether online, through their mail catalog (which they will NOT stop sending regardless of how many times you ask them to stop) or in their physical stores - you know that they offer a lot of the same stuff you can get at your Local Bike Shop but at much better prices. It is hard to ignore the better price, but I never feel good about myself after walking inside one of their stores. Thankfully I no longer live near a Performance Bike store and so I am 6-months PB sober.
In the eyes of the academic world, we are living in what is considered a post-modern world; and depending on who you talk to they might say we are on the cusp of exiting post-modernism for a number of other "-isms." Regardless, the concept signifies that the world is becoming less black and white, and more and more grey. There is no "right or wrong;" only "less wrong (cynic)" or "less right (positivist)."
What am I getting at here? It might even feel like consumption is post-modern. The success of the
Bicycling magazines and Performance Bikes of the world is evidence that people are ethically ok with supporting the mega-store and not the local shopkeeper. To some, keeping the economy alive is more important than supporting your "neighbor" or local patrons. The consumer has a choice to decide what is right and wrong in the market place.
But I am not a fan of post-modernism. I prefer to be concerned with establishing a relationship with my LBS and supporting my favorite blogs than getting the best price on a new set of brake calipers or reading about Chris Carmichael's 5-step plan to riding your fastest century. To me, it is more black and white than grey: I support the personal, I support the conversation. I don't support the cheapest price with no service attached. I don't support the monthly bike advertising disguising itself as an informative resource.
Oddly enough, this post was originally going to be about "
Christmas is not your birthday," but that will have to come in another post - this one has just gotten too long. In fact, I am aware that this may not be the most sound argument, but my mind was just trying to explore too many concepts. This may end up being a rough draft for something that will show up later...
Until then, happy Velorution-ing. I am off to the Bike Barn to grab some new tires.